Everybody can design a website, few can do it well

 

is an often heard cliché used by web design companies which cleverly try to cast doubt not just on the myriad of web design tools available, but also your own abilities, in order to promote their own web design firms.

 

The truth is that most small businesses can use these tools very effectively to produce a simple website that can tell visitors who they are and what they are about.

Most web development tools contain design templates allowing the non-techie to “fill-in” the blank spaces with pertinent content material and some stock graphics.

The point is, if you can write a persuasive and stylistic article about your business using a word processor, you can create an effective website for your small business.

So, if you have appropriate content and about a day or two to spend, you’ll save yourself about a thousand bucks or so and in the process you’ll gain a whole new appreciation for the art of self-promotion on the Internet. 

 

There are two basic issues about the creation of a basic website; content and functionality.

The content consists of your value proposition telling your potential customers about what your business stands for, your product or service and your core values. The content represents the message you want to give your potential customers.

 

The web functionality consists of the way you present your message such as style, images, navigation between topics, and consequently the image you portray.

 

Together, the message and the image project an impression about your business. In the Internet age, your potential customers will form their first impression about your business by visiting your website, and, like the cliché says, first impressions are lasting!

 

That being said, it will be more difficult for a novice, regardless of how good the tools are, to design a top-notch site and you will need from time to time to hire an experienced consultant to add some professional finishing touches to your site including some forms to collect information about your customers and make your site a two way communication venue, some custom made graphics to sharpen your image and last but by no means least, add search engine etiquette to help you spread the word about your product or service.

Get started immediately with our free web tools to design your website in less than an afternoon

 

  • Choose a template from our free selection of customizable templates. You can switch your template at any stage in your design.
  • Add Search Engine tags, keywords and descriptions to make your new site search engine friendly.
  • Add as many pages and menus as you need
  • Drop free Content Editors to write your web content
  • Choose from up to sixteen web components such as
  • Blogs,
  • Picture galleries,
  • Events,
  • Forums,
  • Contact forms
     

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